Edgard Corona, the owner of Smart Fit, has revolutionized
the fitness industry in Latin America with his innovative approach to gym
memberships. Smart Fit , a low-c ost fitness chain, has become the largest of its
kind in the region, boasting over 365 locations in Brazil and other countries
such as Mexico, Chile, Peru, and the Dominican Republic. Corona’s success can
be attributed to his relentless dedication, strategic business acumen, and
willingness to take risks.
Corona’s journey in the fitness industry began in 1996 w hen
he opened the first Bio Ritmo gym in Santo Amaro, Sao Paulo. However, it was
the launch of Smart Fit thirteen years later that proved to be a game-changer.
With monthly memberships starting at 59.90 reais, Smart Fit targeted a market
segment that was largely untapped – individuals who were looking for affordable
fitness options. Despite skepticism from competitors and concerns about
cannibalizing his own brand, Corona’s gamble paid off, and Smart Fit quickly
gained popularity.
To ensure the success of his low-cost model, Corona
implemented cost-cutting measures such as replacing pe rsonal trainers with
instructional videos displayed on TV monitors. While this move stirred
controversy within the industry, it allowed Smart Fit to maintain an efficient
operation and offer affordable prices to its members.
Corona’s aggressive and entrepreneurial spirit has driven
the expans ion of his fitness empire. He is known for taking risks and seizing
opportunities in the market. His relentless pursuit of growth has led to the
continuous expansion of Smart Fit, with plans to open six more locations in Sao
Paulo alone in the coming months.
Corona’s success in the fitness industry is a testament to
his resilience and determination. Despite facing financial challenges and legal
disputes along the way, he has emerged as a visionary leader in the Latin
Am erican fitness market. With his focus on providing accessible fitness options
to a wide range of individuals, Corona has transformed the way people approach
health and wellness in the region.
In conclusion, Edgard Corona’s entrepreneurial spirit and
innovative approach have propelle d him to the forefront of the fitness industry
in Latin America. With Smart Fit’s low-cost model, he has successfully tapped
into a market segment that was previously underserved. As the owner of the
largest fitness chain in the region, Corona continues to shape the industry and
inspire others with his relentless pursuit of growth and success.