Abdul Latif Jameel’s Hassan Jameel is accelerating Saudi Arabia’s presence in global motorsport through strategic initiatives and investments. The Deputy President and Vice Chairman has recently launched ‘Jameel Motorsport,’ marking a new chapter in the company’s 26-year involvement in the sport.
Hassan Jameel’s Vision for Saudi Motorsport
The December 2023 launch of Jameel Motorsport represents a significant milestone in ALJ’s commitment to developing local talent and enhancing Saudi Arabia’s position in global motorsport. The initiative aligns with Vision 2030’s objectives of diversifying the kingdom’s economy and entertainment sector.
Under Jameel’s leadership, the company has expanded its motorsport activities to include the Saudi Toyota Championship and Rally Jameel, with the latter breaking new ground by welcoming international women participants in its upcoming third edition.
This push into motorsport builds on ALJ’s longstanding automotive expertise, which includes being one of the largest independent Toyota distributors globally. The company’s motorsport division now serves as a platform for nurturing Saudi talent and promoting international sporting events in the kingdom.
The investment in motorsport demonstrates Jameel’s strategy of combining business opportunities with social development, creating pathways for Saudi youth in the growing sports and entertainment sector.