Roberto Santiago: a Combination of Talent, Innovation, Hard work, and Passion

Roberto Santiago is a Brazilian businessman, writer, video director & producer, and sports enthusiasts. His business interests include shopping malls, entertainment, and hospitality. He owns a couple of prestigious malls- Manaira Shopping Mall and the Mangaira shopping complex. Roberto has on several occasions took part in motocross championships, winning prestigious accolades in the process. He is also passionate about other games, such as Kart. Although not actively involved in writing and production today, Roberto has a rich history in both industries. Read more articles on exame.abril.com

Roberto Santiago’s Early Life

Born in Joao Pessoa on July 16 in 1958, Roberto Santiago penned his name among the region’s sound investors when he was in his late 20s. At that time, he had completed his studies at Pio X-Marist College. His small investments in retail stores eventually grew and gave birth to a shopping mall, Manaira Shopping Mall. Since its inception in 1989, the mall has been the leading retail outlet in Joao Pessoa. Roberto later upgraded his academics by pursuing a degree in Business Administration at the well-known University of Joao Pessoa (UNIPE).

Roberto’s Manaira Shopping Mall

Roberto’s innovative entrepreneurial mind is on a level of its own. He saw the potential in Joao Pessoa and expanded his mall to become a multipurpose destination for natives and visitors. He also managed to hire highly qualified staff that ensures maximum customer satisfaction. For this reason, Manaira Shopping Mall has been consistently registering huge profit margins, even during the recent inflation crisis in Brazil. In 2016, at the height of the crisis, Manaira recorded a 5 percent gain in returns compared to 2015. This growth is unlike most Brazilian businesses that registered big losses.

Being along the coastline of the great county of Paraiba, Manaira Shopping is strategically positioned for the tourists flocking the region. Roberto Santiago has been expanding the mall over the years to accommodate the growing population in the region. He has masterminded five expansions so far, and if the mall’s Marketing Manager Ms. Rafaella Barros’ word is anything to go by, then the Manaira will be reinventing soon. This expansion has helped the mall to remain top of the chart in the list of shopping malls in the country. Read more at Blog Do Gordinho.

The Facility within the Mall

Roberto’s creativity is evident even in the layout of the Manaira. He managed to blend fun, luxury, and entertainment and came up with a fantastic facility. The mall’s premises accommodates a college, a gymnasium, conference halls, a special gourmet area, video gaming centers, and bowling alleys. In the retail area, clients have all their food, clothing, and all other shopping needs well catered for. The entertainment area can hold over 8,000 people at a go. This has made the mall the place to be for exhibitions, live concerts, and cultural festivals. The gourmet area, on the other hand, offers clients the tastiest local and international delicacies. The Manaira Shopping Mall is a clear manifestation of Roberto Santiago’s hard work, passion, and innovation.