On September 30, 2018, pedestrians, tourists, and motorists in the French capital Paris were treated to an unusual phenomenon. The occasion, which was organized by Nicolas Krafft, the Global Business Development Vice President, had two missions. They were all fulfilled at the end of the day.
Back in the U.S. where Nicolas Krafft’s L’Oreal Fashion and Beauty startup is headquartered, preparations took place for several months. When the d-day came, it had taken Nicolas Krafft and crew 8 days to set up the venue, Seine River in Paris.
Krafft wanted to show the people of Paris and beyond some of the trending fashions in the world. To achieve this, several industry celebrities lined-up to showcase their various trends on a 60-meter floating catwalk on Seine River. Miu Miu, Isabel Marant, Balmain, and Sonia Rykiel were among the industry’s top celebrities who paraded to show their various trending pieces in the world of jewelry.
Several top-notch celebrities attended the unusual public party. While most of those in attendance were from the industry, some in the group represented different industries. They too came to show their support to Nicolas Krafft’s L’Oreal mission.
Among industry celebrities in attendance include Elle Fanning, Louise Bourgoin, and Eva Longoria. These celebrities famed in their different fashion genres met on a floating catwalk for the first time in their lives. Other dignitaries outside the fashion industry the were present include Marie Bochet, the Paralympics ski champion and Nikolaj Coster-Waldau who is also known as Jaime Lannister for his role in the Game Of Thrones. The two represented dignitaries from other industries that were present.
Many people in the city had a chance to follow the occasion. It was not necessary for them to be at the scene of the event. To help as many people as possible in the city and in the world follow the L’Oreal Paris occasion, Nicolas Krafft put many structures in place.
Nicolas Krafft and team put several giant screens on strategic points in Paris’ streets. Besides, drones were seen on top of the Seine River in Paris to cover the whole event. It was then broadcast live to over 30 countries in the world.
Find out more about Nicolas Krafft: https://vimeo.com/nkrafft