The chief executive chair of PodcastOne, Norman Pattiz together with the vice president of Strategy at Edison Research, have recently made public the results of a comprehensive study conducted, focusing on the results of advertising tests, with five main national consumer brands, in five products and services.
The study is the first ever to be conducted for both pre and post-campaign brand for Podcast advertisers. The study took place in the last half of the year 2016. It had a positive impact on podcast advertising on the aim of purchasing, brand recall, and recall of distinct messaging.
The study found out that more than 60 percent of listeners mentioned an exact grocery brand post-campaign compared to the 7 percent of listeners in the pre-study.
It also made an observation that product awareness increased steadily from pre-study to post-study by a significant 47 percent for the service products and 37 percent for the automobile aftermarket products. 24 percent was the growth for lawn and garden products.
Over one-third of the respondents in the post-study had a favorable opinion of the automobile which marked an increase from the pre-study which stood at 18 percent. There was also an increase from 16 percent to 22 percent of persons who were very likely to use garden and lawn products. Learn more about Norman Pattiz: http://normanpattiz.com/author/npattiz/
The study that was conducted by Edison Research on behalf of PodcastOne aimed at examining the success of podcast advertising for five national brands. Among the brands targeted, some were well known while others were lesser known.
Norman Pattiz revealed that the principal of his company is to verify that indeed podcast format offers an enhanced brand impact that is beyond the old advertising formats.
Norman Pattiz is well known for founding Westwood One, which found its way to becoming the largest radio network in America, providing news, entertainment, sports, and talks programming.
Westwood also managed NBC radio network, CNN Radio, CBS News among others. President Clinton appointed Norman Pattiz in the year 2000 to serve as a member of the Broadcasting Board of Governors of the USA. In 2002, he was re-appointed by President Bush.
During his tenure as a member of the board, the Americas Arabic language radio was established as well as television services to 22 countries in the Middle East.
He was also responsible for conceiving Farsi language broadcasting to Iran that reached over 40 million listeners a week. According to Crunchbase, Norman Pattiz is a resident of Beverly Hills. He lives with his wife of over 30 years.