If you know makeup, you know Lime Crime. It all began back in 2004 on the popular site for selling everything online,otherwise known as Ebay when it was a dedicated fashion DIY store to showcase the works of the then seamstress, Doe Deere. Born in Russia, had hopes to make it big and pursue her love for music so she decided to take her dream to the United States when she was only 17 years old. That was how she met her husband, who is also her business partner who helped her along the way to become what she is today. She had always had a passion for makeup and wanted to create a wide array of colors to match her personal style as well as values. Always thinking outside the box, she thought of designing her own brand and started to make her own otherwise hard-to-find colors. Doe always had an entrepreneurial mentality as far back as when she was in grade school, selling temporary tattoos to classmates. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
It was only a matter of years before her big idea took off and became a reality, making her makeup line, Lime Crime, a household name. Established in 2008, CEO and Founder of the company Doe Deere claims she wanted to create colors to fit her unique, fun, eclectic style. A year after her company’s launch, followed the birth of her world renowned “Unicorn lipstick”,which includes a colorful, one-of-a-kind variety of colors with the infamous unicorn on the packaging. Because after all, it’s ALL about the packaging! But she didn’t stop there, her formulations are animal cruelty free as well as vegan, meeting the standards of the strict rules to pass the leaping bunny, known by the cute bunny logo on makeup, indicating quality certification. Her unique and eco-friendly style earned her the title of the Unicorn Queen. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns
She prides herself in her company and meticulously oversees the process of her passion, even going as far as working with the chemists in the lab. Dedicated It wasn’t long before she became a household name in the beauty community. She revolutionized the makeup game with her popular Lip Velvetines back in 2012, which may have since started the whole matte lip/liquid lip craze. It’s undeniable she’s talented and dedicated to her business as it continues to expand. As a now young, self-made mogul in the beauty industry, her story of a young girl following her heart in pursuing what she loves is truly an inspiration to every woman out there that sky is the limit.