Brazilian Sports Marketer Jose Hawilla

It is no secret that soccer is one of the most popular and loved sports all over the world, especially in Brazil, and businessman Jose Hawilla has been involved in the promoting process of it for more than 3 decades through a company he founded in 1980 called Traffic Group, which is Brazil’s largest multi-national sports marketing agency. Traffic Group was established by the business mogul after he’d been part of a smaller company that was responsible for selling ads to another sports firm that would be displayed at bus stops and other types of public property.

Jose Hawilla also worked as the liaison for the Brazilian Soccer Federation and the sports brand Nike in the 1990s, when he negotiated a sponsorship agreement between the organizations. Afterwards, he moved further into the area of negotiating deals by being involved with the marketing and television rights to big tournaments for FIFA, which as most avid soccer fans know, stands for Federation Internationale de Football Association. In 1987, his company Traffic Group took over the marketing of the major sports event known as the America Cup. Shortly after that, the company expanded its locations to parts of the U.S., and is now considered to be one of the 5 largest sports marketing agencies in the world, according to the news source known as Reuters. You can visit business.com to see more.

The 74-year-old entrepreneur has stated that he has always had a great passion for the sport of soccer, and this is most likely the reason why he has built much of his long career around the world of athletics, having started out in the field of broadcasting as a sports journalist years ago before deciding to start his own sports-related firm. He currently resides in the United States in Miami Beach, Florida, but was born in Sao Jose do Rio Preto, which is located in Sao Paulo, Brazil. In addition to being a smart businessman who has negotiated a number of marketing deals throughout a good portion of his professional career, Jose Hawilla is also a family man who is the father of 3 children named Stefano, Renata and Rafael.

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