Fabletics has broken the typical trend of startup companies that take an extended period to become successful and able to make a reasonable profit. The company was co-founded by Kate who is the face of the enterprise. According to her, this success did not just happen; she is a team player who is keen on the workforce, and appreciates the need to put the right person to run things. Within only three years of her leadership, the company is worth $250 million and with a total of around 400 employees. This kind of success comes with the pressures that Fabletics had to go through as the company became famous and people expected high quality and productivity from it.
Overcoming the Difficult and Embracing the Good
Running a successful fashion business in the current era where Amazon controls most of the online market was not easy. This made Kate come up with her unique technique of making sure that the brand does not fail. Fabletics employs a subscription mechanism to sell clothing to its customers. The powerful combination of simple business premises and aspirational products that make the consumer want to buy a selected item makes it easy to acquire and maintain a clientele. The company also offers open membership, hence making clients more flexible and comfortable. Having high-quality products is not enough in the current business environment, but a combination of unique design and good customer relations, which Fabletics has employed, proves to be a good strategy.
Success through Reverse Showrooming
A company might find itself suffering from low sales due to potential clients just visiting their stores just to compare product prices and quality. While most businesses are being driven out of market by showrooming, Kate and her team have reversed this whole setup. Before customers enter their physical stores, most are already members of Fabletics, and the rest instantly join the membership once they visit the store. There is a connection between the company’s online shopping platform and the physical store in that, even if an item is purchased offline, the record is directly uploaded online. The internet platform enable this booming business to analyze customers’ preference, their specified designs, and even the criticism. Customer complaints are taken into consideration to ensure that whatever is stocked in the physical store meets customer expectations.
Quality, Style, and Value for Your Money
Kate Hudson has managed to provide high-quality outfits for her clients at very reasonable prices. The pricing doesn’t imply that the quality is low at all. On the contrary, the quality has been proven good by most of the customers who give many positive reviews. The style is outstanding, and customers get all ranges of fabric, shapes and the unique cut-off outfits. For those who love patterns, this is the place to be.
Joining this fitness gear comes with benefits of getting your curated outfits every month and, if you are not in need of an outfit, you can cancel out on any given month at no fee. Joining Fabletics as a VIP member offers many benefits such as discounts.