Get To Know Lori Senecal

In March 2015 Lori Senecal was named the global CEO of Crispin Porter and Bogusky advertising agency, reports PR Newswire. This was a great milestone for her since she is the first ever woman to hold the esteemed position.

Lori has certainly worked hard enough to earn this position. She has previously held other enviable positions such as:

  • Global Executive Chairman at Kirshenbaum bond senecal &partners (September 2014- March 2015)
  • CEO & President at MDC Partners (September 2014- March 2015), See
  • Chairman & CEO at Kirshenbaum bond senecal and partners (March 2012- September 2014)
  • President & CEO at Kirshenbaum bond senecal + partners (September 2009- March 2012)
  • President at McCann Erickson (July 2007- September 2009)
  • Global Chief Innovation Officer at McCann World group (February 2006-July 2007)
  • Co-Founder, TAG Ideation at McCann Erickson (February 2003- July 2007)

In 2013, Lori was honoured with a Quantum Lead Award for leadership and innovation by the AWNY Game Changer Awards. In 2014 she was also named as a “woman to watch” in Advertising. Lori is also a director at the Ad Council Board.

Lori Senecal has earned a reputation of coming to agencies at critical transition periods, when there is a great need for an evolution path into efficient business in the future and also a globalization strategy.

According to Kaiser, Lori has brought a steady hand and a cool personality to the Crispin which is at times chaotic. She is a very powerful woman holding a big job yet somehow soft-spoken.

She is passionate about elevating her fellow women and has promoted at least four women at a group of women marketing executives in LA in a bid to see how the group can together help boost each person’s career.

Lori Senecal was born in Montreal, Canada and is the fourth child of a retail worker, now shop owner, and a school teacher. According to Lori, she was brought up in a competitive environment and this has played a tremendous role in molding her into the woman she is and also pushed her into pursuing her own path.

She participated in competitive gymnastics consequently becoming a coach. Lori majored in business at the McGill University in Montreal and took keen interest in marketing. After her graduation she moved to Toronto to work at the now Vickers & Benson on the Ford account.

In her tenure at CP + B, Lori has given the firm a boost such that they have won accounts for PayPal and American Airlines. They have also been able to pick up the creative account of Jose Cuervo that McCann had earlier resigned this year.


InnovaCare Health Benefits From The Leadership Of Penelope Kokkinides And Richard Shinto

InnovaCare Inc. provides managed healthcare services in North America. Its headquarters are in Fort Lee, New Jersey. The company is committed to providing the public with affordable healthcare through Medicare Advantage, Provider Networks, and Medicaid Programs. InnovaCare Health provides these services with the help of cost-effective, technologically advanced and sustainable models. The success of InnovaCare in the provision of quality healthcare service is attributed to its strong leadership team, which is headed by Dr. Richard Shinto who is company’s president and chief executive officer, and Penelope Kokkinides who serves as the chief administrative officer.

Dr. Richard Shinto earned his degree in medicine from the renowned New York’s State University. He pursued his master’s degree in business administration from the University of Redlands. Rick Shinto graduated with a Bachelor of Science degree from the University of California. He began his medical career by serving as an intern in Southern California. He also worked as a pulmonologist. Previously, Rick Shinto served as a committed CEO of Aveta Inc. In addition, Shinto has held other high positions in different companies, including being the chief medical officer of NAMM California. Richard Shinto worked as the chief operating officer and chief medical officer for the celebrated Medical Pathways Management. He also served at Med Partners as a dedicated corporate vice president from 1996 to 1997. Rick Shinto has a broad experience in the competitive operational and clinical healthcare. He has also written numerous articles in matters of healthcare. Read more about her interview on

Penelope Kokkinides has enhanced administrative functions at InnovaCare Health. She holds a master’s degree in Public Health, which she earned from Columbia University. In addition, Penelope has a master’s degree from the New York University in Social Work. She pursued her undergraduate studies at Binghamton University. Before joining InnovaCare Health in 2015, Penelope Kokkinides worked for Aveta Inc. as the head of medical operations. She has broad experience in care management as well as Medicare programs and Medicaid. Penelope has also rendered her services as the corporate vice president in charge of disease and care management at AmeriChoice Company. She worked as a chief operating officer and executive vice president for Centerlight HealthCare. Penelope was also Touchstone Health’s chief operating officer.

In Puerto Rico, InnovaCare Inc. provides innovative healthcare services. Recently, the company added other experienced executives to its leadership team. These professionals are Jonathan Meyers who will serve as the chief actuary officer and Mike Sortino who shall be the company’s chief financial officer. According to,

Mikhail Blagosklonny: Legendary Oncologist

Through his extensive life research, he believes he can find a cure for cancer and aging using a drug known as Rapamycin. He was recently appointed as professor of oncology at the Roswell Park Cancer Institute, but this is not where he started. He began his journey at the First Pavlov State Medical University of St. Peterburg where he earned his Phd in experimental medicine, while also earning his M.D. in internal medicine and cardiology. Since then, his career and reputation have only grown. His interests lie in keeping safe of already healthy cells, while researching that of anti-aging drugs. Visit ResearchGate to keep up to date with Mikhail’s latest work.

His main point of view is essentially trying to utilize the drug Rapamycin (a common drug used to treat cancer) as an answer for allowing people to live longer and healthier lives. Blagosklonny is the creator of the aging hyperfunction theory. His research on tumor suppressors, drug resistance for normal cells selective protection, anticancer therapeutics, and mitosis, all lead him to believe that what he is doing is not only possible, but probable.

Mikhail Blagosklonny’s research has really turned out to be the pinnacle of his life. With over 300 research articles, one can trust that what he is saying is quite viable, and if not you can always look over his research for yourself. Essentially, his goal is to rid the world of cancer while figuring out the ways in which to stop the fast process of aging so that we may live, happy, healthy and long lives. View Mikhail’s profile on Google Scholar

Kate Hudson Making Fabletics a Success

Fabletics has broken the typical trend of startup companies that take an extended period to become successful and able to make a reasonable profit. The company was co-founded by Kate who is the face of the enterprise. According to her, this success did not just happen; she is a team player who is keen on the workforce, and appreciates the need to put the right person to run things. Within only three years of her leadership, the company is worth $250 million and with a total of around 400 employees. This kind of success comes with the pressures that Fabletics had to go through as the company became famous and people expected high quality and productivity from it.


Overcoming the Difficult and Embracing the Good

Running a successful fashion business in the current era where Amazon controls most of the online market was not easy. This made Kate come up with her unique technique of making sure that the brand does not fail. Fabletics employs a subscription mechanism to sell clothing to its customers. The powerful combination of simple business premises and aspirational products that make the consumer want to buy a selected item makes it easy to acquire and maintain a clientele. The company also offers open membership, hence making clients more flexible and comfortable. Having high-quality products is not enough in the current business environment, but a combination of unique design and good customer relations, which Fabletics has employed, proves to be a good strategy.


Success through Reverse Showrooming

A company might find itself suffering from low sales due to potential clients just visiting their stores just to compare product prices and quality. While most businesses are being driven out of market by showrooming, Kate and her team have reversed this whole setup. Before customers enter their physical stores, most are already members of Fabletics, and the rest instantly join the membership once they visit the store. There is a connection between the company’s online shopping platform and the physical store in that, even if an item is purchased offline, the record is directly uploaded online. The internet platform enable this booming business to analyze customers’ preference, their specified designs, and even the criticism. Customer complaints are taken into consideration to ensure that whatever is stocked in the physical store meets customer expectations.


Quality, Style, and Value for Your Money

Kate Hudson has managed to provide high-quality outfits for her clients at very reasonable prices. The pricing doesn’t imply that the quality is low at all. On the contrary, the quality has been proven good by most of the customers who give many positive reviews. The style is outstanding, and customers get all ranges of fabric, shapes and the unique cut-off outfits. For those who love patterns, this is the place to be.

Joining this fitness gear comes with benefits of getting your curated outfits every month and, if you are not in need of an outfit, you can cancel out on any given month at no fee. Joining Fabletics as a VIP member offers many benefits such as discounts.